OUR SERVICES
Hurry and grab your tickets for CBDEXPO EAST 2021!

CBD Expo EAST 2021 is the premier tradeshow for cannabinoids. Product designers, medical researchers, and industry mavericks unite for this two-day tour de force.  The event shelters hundreds of exhibitors and thousands of attendees in one powerful community.

Uncover groundbreaking innovations. Explore and test ingenious products. Attend expert presentations on topics that include laws, regulations, marketing, holistic medicine, medical trends, and technology. Enjoy unique and exciting workshops in areas like extraction methods and CBD culinary science. CBD Expo EAST 2021 is where consumers, entrepreneurs, and professionals come to soar.

Don’t miss the chance to broadcast your product, connect with market leaders, and empower your career.

BUY CBDEXPO EAST – ATTENDEE TICKETS

10:15 am – 11:00 am – So, You Think You Can CBD…Hemp Derived vs Cannabis Derived CBD and Full Spectrum vs. Broad Spectrum vs. Isolate

In today’s early stages of the legal hemp marketplace, there are thousands of CBD products available, yet not much in the way of differentiation – at least not knowingly in most cases. All legitimate CBD products contain at least some amount of cannabidiol, but they may also contain (or specifically not contain) other elements, depending on how they’re labeled. In this panel, we examine and specifically define the terms relating to this phenomenon: hemp-derived, cannabis-derived, full spectrum, broad spectrum, CBD isolate and more.


11:15 am – 12:00 pm – Medicinal Matriarch: Harnessing the Power of Cannabigerol (CBG)

Cannabinoid creation inside hemp plants begins with cannabigerolic acid, or CBGA. Enzymes inside the plant catalyze chemical reactions, which produce the more common and more abundant cannabinoids in the plant, such as CBD. Not all CBGA, however, metamorphosizes into something else. Thus, researchers are studying what CBGA or its decarboxylated neutral form, CBG, can offer therapeutically. What they’ve unearthed has been extraordinary. One study demonstrated CBG’s ability to inhibit colon cancer growth in mice. Another found that mice given CBG ate more frequently, thus, highlighting the potential of this molecule in future cancer treatments. Additionally, CBG offers a two-pronged attack against physical and mental benefits from relieving one’s pain, and given its action inside of our bodies, this cannabinoid presents an exciting option in treating depression. These examples provide a flavor of what this powerful molecule can do, but as more clinical research continues to unveil its full potential, the true effects on humans will be lucid. This panel is dedicated to this mother of other cannabinoids, not just as a molecular building block, but as an impressive healer.


12:00 pm – 12:30 pm – LUNCH BREAK


12:30 pm – 1:15 pm – Old to Gold: Therapeutic Benefits of Cannabinol (CBN)

In more archaic times, cannabinol, or CBN, was a “freshness” indicator for commercial cannabis products, since tetrahydrocannabinol naturally degrades to this cannabinoid over time. These days, however, we’ve become savvier to reaping the full benefits of the phytomolecules within hemp plants. Growing hemp solely for CBD means there’s going to be abundant waste, not just in the useful, but squandered biomass, but also from not utilizing everything that the plant chemically offers. And like its cannabinoid brethren, CBN imparts therapeutic benefits, the most well-known of which is as a sleeping aid. CBN also has been evaluated as an anti-inflammatory, as an analgesic, and as an appetite stimulant, to name a limited few. This panel is dedicated to illuminating this previously cast aside molecule, bringing it back into the discussion where it always should have been.


1:30 pm – 2:15 pm – THC is a Cannabinoid: Whole Plant Health

Even though this is the CBD expo, the cannabinoid entourage runs deep. For many, THC and adult use or medical marijuana remains the cannabinoid of choice. Understanding how and why THC exerts its benefits on various users is integral to making sense of their cannabis plant, and unlocking its total potential. However, regulatory constraints and consumer ignorance remain a formidable barrier. Whether it’s trace amounts of THC in full spectrum products or low-CBD cultivars, every cannabinoid has a potential effect and every user has a preference. Join our panelists as they explore the role of THC within broader paradigm of cannabinoid health and wellness.


2:30 pm – 3:15 pm – Hemp Flavonoids: More Function than Flavor 

This panel will take an in-depth look into the newly explored world of cannabis flavonoids – lesser known chemical components of the plant that are quickly developing into an important element in the future of cannabis research. Panelists will give their expert knowledge in regards to the health benefits and critical applications of flavonoids while also setting the stage for cutting-edge developments in the field. Professional insight into these chemicals and the role they play alongside other elements of the plant provide attendees an advanced glimpse of the future in cannabis research and development as well as forward thinking comprehension into the power of flavonoids.


3:30 pm – 4:15 pm – A Forward Look: The Future of Cannabinoids

The awareness and application of cannabinoids is growing steadily and this expansion is poised to continue. Gain current insight into the medicinal uses, intriguing treatments, and endless potential of these cannabis-derived compounds with an ongoing eye towards the future. As research expands and regulations relax, cannabinoid science and the medicinal promise they hold is sure to shape the industry moving forward. This panel will feature leading industry understanding into the exciting realms in which cannabinoids are headed.

10:15 am – 11:00 am – Labeling Checklist: What You Can & Can’t Say

With various levels of legalization taking place nationwide, ensuring that your messaging falls within legal guidelines is crucial. From packaging and advertising content to marketing initiatives and sales collateral there are a number of pitfalls CBD companies are liable to make when discussing the plant and its products. One incorrectly used word could potentially result in fines, shutdowns, and more. While clever packaging can help firms effectively deliver messages while ensuring product integrity and safety. Here, we give you the ins and outs of precisely what can and cannot be said in your messaging, packaging, and branding. Stop having to worry about whether or not you are in compliance by listening to what the experts have to say.


11:15 am – 12:00 pm – Labelled for Success: Examining Packaging & Manufacturing

Continued success in an expanding industry demands attention on every level. A critical component to attracting customers and securing ongoing profits is packaging and manufacturing considerations. When it comes to cannabis products, rules and regulations alongside evolving demographics create unique and challenging factors in relation to how to design and display your products. This panel will take an in-depth approach to addressing all aspects of packaging and manufacturing as it relates specifically to CBD and cannabis-based products. You want to stand out but you need to do it effectively. Here we will highlight trends, tips, and techniques to accomplish that and much more.


12:00 pm – 12:30 pm – LUNCH BREAK


12:30 pm – 1:15 pm – IP Freely: Protecting Your Intellectual Property

In the same way that we take steps to protect and safeguard our personal property — homes, vehicles, jewelry, etc. — so too must we protect and safeguard our intellectual property. In the rapidly-expanding CBD marketplace, it’s more important than ever to ensure that your valuable ideas are not vulnerable to those looking to take advantage. In this panel, we will examine effective methods for safeguarding intellectual property, in addition to examining why this is such a worthwhile endeavor. Avoid becoming the Nikola Tesla of CBD!


1:30 pm – 2:15 pm – Protect Your Assets – A Look at Insurance Coverage and Protection in Relation to CBD

This panel will look at the growing need for proper insurance and coverage in relation to your growing CBD business. As the industry becomes more mainstream and regulated, insurance needs to be a key concern for any CBD business owner. Without proper insurance everything you’ve built can quickly end up on the brink. Every company conducting serious business in the CBD industry is no longer an outsider in this regard. This panel will take an in-depth look at the necessary steps to insuring your business while also breaking down forms of coverage and different providers to meet individualized needs. An essential aspect to the increasing demands of an emergent industry, the insurance needs of CBD brands and businesses will be addressed in full.


2:30 pm – 3:15 pm – From the Shelves to the Streets: Retail Strategies & Consumer Education

Formulating and creating an amazing product is one thing, getting it into the hands of consumers is another task altogether. That’s why implementing proper retail strategies and consumer education is paramount for everyone involved in the CBD business. Without strategy, new products can sit on the shelves gathering dust. Without education, even the greatest offerings will remain unknown. This panel will highlight effective methods to move products off of the shelves and into the hands of those who matter most – customers.


3:30 pm – 4:15 pm – We’re All in This Together – Mastermind Q&A with Industry Leaders

As the CBD industry grows, so do the opportunities to gain knowledge from the community. This panel is not to be missed as it will afford all in attendance the opportunity to ask wide-ranging questions to a group of respected and informed industry leaders. Topics discussed are sure to be wide-ranging and particular to the many challenges, issues, and successes affecting us all involved in the blossoming world of CBD products and business. This panel will allow you to gain insight into any lingering questions you’ve had with your business or the industry at large and is sure to leave attendees with a better understanding and comprehension of any hurdles or concerns they may be facing.

10:15 am – 11:00 am – Pastures of Plenty – The Current State of Hemp & CBD Under Federal Law

Controversy remains amongst scientists and industry stakeholders about how to best discuss the plant Cannabis Sativa, with a variety of interpretations influencing marketing and manufacturing decisions. Integral to this controversy are the various local, state, and federal regulations surrounding cannabis products such as adult-use marijuana and industrial hemp. As the legal landscape for cannabinoids becomes increasingly patchwork, brands looking for national appeal must familiarize themselves with these laws and regulations in order to avoid costly consequences. Our panel of experts will explore how the dynamics of regulatory compliance from the local and municipal level all the way up to the federal level.


11:15 am – 12:00 pm – Understand “The Man”: Food & Drug Compliance And Federal Enforcement 

Fighting the authorities can be a struggle. Although long held rules and regulations on CBD and other cannabinoids are rapidly changing, it still pays to pick your battles and know your rights. One wrong move in your CBD companies manufacturing process or production line can have the authorities breathing down your back, imposing huge fines at best and shutting your business down altogether in a worst case scenario. Don’t let this happen to you. Understand “The Man” and why it pays to follow the rules with this panel aimed at taking the crosshairs off of your business with a look at the requirements, processes and protocols to stay in good standing with the FDA and other federal enforcement.


12:00 pm – 12:30 pm – LUNCH BREAK


12:30 pm – 1:15 pm – The Sensibility of cGMP: Savviness Regarding How Products are Made and Where

Everyone’s selling CBD products; farmers’ markets, gas stations, beer distributors, even a gun store in Western Pennsylvania. But when CBD abounds in nearly every type of marketplace, the questions you should be asking are “where did the hemp come from, how was it grown, and who made these products?” These questions are even more relevant considering the cost of CBD-containing products, which are often more expensive than traditional pharmaceutical drugs. Making these inquiries, however, isn’t a recommendation to strictly consumers. And when millions of us are consuming increasing quantities of cannabinoids and terpenes, knowing that the products we ingest have been meticulously crafted in well-kept facilities that follow standard operating procedures and adhere to detailed documentation practices can help separate quality manufacturers from those strictly interested in quantity. This panel highlights what GMP entails, and why it’s important for the generation of cannabinoid-derived medicine.


1:30 pm – 2:15 pm – But our Money’s Green, Too. Big Banks & Financial Risk Factors

Until federal legalization takes place, banks of any kind assume some form of risk when they decide to shelter the money of companies operating with cannabis. Regardless of whether the bank is in more than one state or not, the banking industry itself is federally regulated, and must therefore abide by the current statues of the federal law. Thus, Whenever your money goes into a bank, it shouldn’t go unsaid that there is some risk that the money may not always be there for you to withdraw. Come learn about risk mitigation strategies and which may be right for you.

10:15 am – 11:00 am – Lightning in a Bottle – Exploring Trends to Identify the NEXT Big Thing

Sometimes a stroke of genius happens overnight. Other times, it takes years of patience and planning to come up with the next big thing in the cannabis industry. Regardless of how it happens, there are trends and patterns that can be identified on the pursuit of the perfect product. Grasping these trends can allow you to position yourself to better understand what goes into popular new offerings. This panel will give insight which will provide replicable know-how into the key factors, consumer leanings, and data-based predictions behind the latest and greatest products to help you create the next big thing.


11:15 am – 12:00 pm – First Time Buying CBD? What to Ask Your Supplier

Cannabidiol has become the darling of the cannabinoid industry – and for good reason. This powerful compound possess a wide array of benefits, spanning from anti-inflammatory properties to sedative, sleep-inducing calm. Whether a patient or just someone interested in trying it out, CBD may be a great addition to a daily routine. However, buyers beware, as many companies have been moving in on the CBD trend but do not have the expertise needed. For one thing, due to lack of industry regulations, that bottle of 500 mg CBD oil may not actually contain 500 mg of CBD; even worse, there may be harmful chemicals left over from the growing/manufacturing process. So, what to do? Ask your CBD supplier where your CBD was grown, if product-testing results are available, how long they have been working with the company who makes the product, whether others who have used the product have seen beneficial effects, and if they trust the company providing the product. When in doubt, do your own research so you are an informed consumer.


12:00 pm – 12:30 pm – LUNCH BREAK


12:30 pm – 1:15 pm – Cannabinoid Capital – Finding And Closing Investors For Your CBD Start-Up

Businesses need capital investments to get off the ground. Luckily, your CBD start-up is a potential hot commodity for a wide range of investors and financiers due to the projected growth of the CBD market in coming years. With loads of companies competing for the same start-up money, learning how to find and close investors is a must-learn skill quickly turning to must-have asset. Secure solid investors and your CBD business will be off to the races, fail to attract financing and you’ll be stuck spinning circles. This panel will position you and your CBD start-up to approach and secure investors while learning what many look for and demand in order to commit cold hard cash to further your endeavor.


1:30 pm – 2:15 pm – Creative Consumption – New Delivery Methods for a Wide Range of Products

The industry is ever growing and expanding. With all of that change comes a steady need to innovate in both product offerings and how those products are consumed. This panel will take a look at new delivery methods that are shaping demand moving forward into the future. Gone are the days of only tinctures and flower as science and progress steer things toward a bigger horizon. From topicals to tablets and solubility to sublinguals, we will dive into developments in delivery method that are both exciting and intriguing for business owners and consumers alike.


2:30 pm – 3:15 pm – A Flood In The Market: How To Differentiate Your Brand

With the spreading legalization of both medical and recreational cannabis across the US, more and more players are getting into cannabis. This creates a new level of competition driven by product differentiation. Like traditional industries that were never hindered by prohibition, cannabis companies are flexing their new-found independence by stepping up their branding and marketing efforts. This means investing heavily in custom relationship management to ensure people stay satisfied and remain loyal to the brand. But, until cannabis is federally legalized, brands cannot rely on all traditional tactics, such as television ads, to drive sales. Creativity is certainly necessary in this nascent industry.

Our Keynote Speakers

Day One

To_Be_Announced_Image
TBA

Day Two

To_Be_Announced_Image
TBA
Our strategy
Industry Expertise

Join us and connect with some of the most influential leaders, researchers, and companies as they offer valuable insights into the largest, fastest growing industry. Explore the many sectors that influence your business.

  • Legal & Regulation
  • Manufacturing
  • Extraction
  • Cultiviation
  • Genetics & Breeding
  • Bank & Merchant Processing
  • Marketing & Advertising
  • Research & Development

It’s not exactly a business to business conference and it’s not a business to consumer conference. It’s a HYBRID where anything can happen.

Thank you to our Sponsors